If you want to build a successful career, one diploma of higher education and professional skills will not be enough. Imagine that your qualities and skills is a commodity. In order to sell a product need to advertise. In this case, the best advertisement is your image of business person.

Many equate the image of business people to the business dress code. In fact business dress — is only one component of the business image. Quoting the proverb "Meet on clothes", many forget about its continuation: ". and escorted to the mind". Why your business attire should be supported by professional, otherwise, a few minutes of communication with potential customers or partners from your image of a stone does not remain.

Let's more in detail talk about components that make up the image of a business person — starting with appearance and ending with the professional skills. It is clear that the office dress code imposes certain restrictions on the choice of clothing, but even in such narrow limits it is important to find a way to Express their individuality. A successful person can at a glance distinguish from the faceless office plankton in the same clothes.

Clothes business person is to testify to its success. quality fabric, good fit. The costume does not have to be very expensive, but to chase the cheapness is not worth it. Your business attire should look elegant and presentable, so it is very important to choose the right business suit and be able to wear it. "The main thing — to suit sat!" Remember this song from the movie "Magicians"? In this case it should be your motto.

{!LANG-75f115465f9851417f1575aeccb19588!}Impression from the very best business suit can completely kill incorrectly chosen accessories. not suitable for him tie cufflinks tasteless, unpolished shoes, a gym bag instead of a briefcase or a diplomat, too short socks or light socks with dark shoes. The list is long, but I think the principle you are caught: even a minor, seemingly a small thing can spoil the impression about you as a business person.

But clothing is only a small part of your image. Remember "Pigmalion" by Bernard Shaw: in order to give the flower girl a Duchess, not enough to make her a nice hairstyle and dress her up in an expensive dress. Is the florist open your mouth — and all at once it becomes clear its "dirty" origin. In business communication, the same rules your business suit gives the impression of smoothly until, until you started talking. And sometimes not even that: sometimes missing one careless gesture to hopelessly spoil your image of a business person.

The rules of business etiquette and business communication is devoted not to what article — entire books, and speak on this subject can be long. But we will not go into details of the rules of communication with customers and partners: first you need to firmly grasp the General rules of human communication in all situations — even in business negotiations, at least in the circle of friends. Politeness, tact and naturalness are your best assistants in creating business image. But one should not confuse naturalness with a lack of discipline — the latter quality in business communication is absolutely not welcome.

Finally, we turn to the Foundation of your business image — professionalism. You can a lot of and to speak beautifully, but if your words are not matched by deeds, your business reputation will be very short-lived. And professionalism is a testimony to the diplomas and certificates hanging in frames under glass on the wall of your office, and specific successes and achievements. Not trumpeting their successes right and left

So image of business person rests on three pillars. clothes, behavior and professionalism. If you remove one of them, then your whole business image will collapse like a house of cards.