For several years now in the world is held, and is quite successful, the campaign against propaganda of excessive thinness. It began in 2006 after a promising young model Luisel Ramos died of heart failure right on the catwalk. An investigation into the death of a young and apparently healthy girl, revealed the dire circumstances: Luisel three months starving in order to participate in paid show. It turned out that among the models of this practice is the norm – fashion models, in an effort to meet the needs of fashion designers, almost not eating, pushing himself to anorexia.