September 22 in St. Petersburg will host a seminar for representatives of the advertising business, marketers and PR-managers.

According to the latest statistics, one adult person has more than 1,700 advertising banners per month - at the same time, the average CTR does not exceed a miserable 0.11%! Users simply do not notice advertising placements. In such conditions before marketers the question arises - how to convey information to the target audience?

This is what will be discussed in a professional seminar "New advertising formats", organized by the Internet publishing Media of WP. The company's specialists will tell about new and effective formats of interaction with target audience, consider the phenomenon of "banner blindness”, detail disassemble a promising advertising opportunities for example, a top advertisers holding WP Media.

The seminar discusses the questions:

  • How to get the most out of advertising placement
  • How to make media banners more effective
  • How to use contest to attract high quality and loyal audience
  • The options for the implementation of PR-support
  • Ways to promote the brand through native advertising
  • Why batch work with social networks more profitable
  • How to evaluate the effectiveness of new formats

Date and place of the event:

09.22.2015 at 7:00. St.Petersburg, ul. Red cadet, 25 (metro station Chkalovskaya), Lit G, BC "IT Park". Participation is free of charge.

Media holding WP Media owns about 100 web projects of various subjects, (among them financial, medical, entertaining). The total attendance of resources is 600,000 per day. The Holding is engaged in the development of its own content projects, attracts an active target audience and provides a unique user experience.